Corporate-social responsibility and social-ethical marketing: problem of interaction in business sphere
نویسندگان
چکیده
منابع مشابه
An Ethical Framework for the Marketing of Corporate Social Responsibility
Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opportunities and pitfalls of using marketing communication tools in the strategy of building a virtuou...
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ژورنال
عنوان ژورنال: Economic scope
سال: 2018
ISSN: 2224-6290,2224-6282
DOI: 10.30838/p.es.2224.050718.166.80